The Study of Effect of Consumers’ Education and Ageon their Buying Behavior towards Cosmetic Products

Abstract

Most companies that study on buying behavior of consumer, try to find appropriate responses on what the consumer buys, method and number of buying, places and causes of buying. Marketers are able to research and study to find appropriate responses to questions about the type of buying, amount and place of the consumer buying, but awareness of consumer behavior is not easy and often the answers are in mind. The main purpose of this research is to study the factors affecting the buying behavior of consumers towards cosmetic productsof Arsis TejaratBarsava Company in Mashhad city (brand name: Ellianto). The results showed that the factors including education and age of consumers affect the buying behavior towards cosmetic products and finally, the factor with most influence is the price of products to which the company should be sensitive in order to have access to the target market.