Desi Bustle v/s MNC Muscle: How Ramdev's Patanjali is setting trend for HUL

Abstract

The lifestyle of the Indian consumer is changing and they have become more concerned about their health. In this changing market scenario as the preference of consumers towards Herbal and Ayurvedic products is increasing, so Baba Ramdev flagship brand Patanjali is offering highest value, and satisfaction to the general consumers not only in India but abroad also. The basic purpose of the study is to explore the reasons of increasing sales, perception and changing attitude of consumers towards these herbal and Ayurvedic products. Finally this article studies and compares Patanjali products with other competing brands in the market.