The Effect of Brand and Quality of Goods on Customers' Purchase Decisions for Luxury Goods (Palladium Shopping Center)

Abstract

Luxury industry allocate considerable share of global markets to itself and this is constantly increasing.
The share of USA and Asia is more than other continents. Customers tend to buy product that associated
with fashion such as luxury goods. Statistical population of this research was customers of Palladium
Shopping Center located in Moghadas Ardebili St, Tehran. Exact estimation of the number of customers
was not known. So variance of the sample derived by distributing questionnaires among initial sample
and placed in sample size formula and then the number of sample was determined. Non-random sampling
method is available. Data collection is field-based. Based on the obtained results, we can claim that brand
and quality of goods have significant effect on customers' purchase decisions for luxury goods at
Palladium Shopping Center.