The study of the effect of competitive advantage and competitive intelligence on export performance

Abstract

This study examined the effect of competitive advantage and competitive intelligence on export performance .the methodology of this study is a descriptive –correlation one. And in terms of purpose, it is supposed as an applied research and in terms of the time ,it is considered as an cross-sectional study. The statistical populations of the study are managers and assistants of the dairy products exporters in Bojnurd .the number of which was about 84 .because of the small statistical population, they have been census. In order to examine the data, we used of competitive advantage questionnaire of Hill and Jones. The questionnaire of competitive intelligence was Gladstone, and the questionnaire used for export performance is designed by Zhu et al. As a result, there is a significant relationship between competitive advantage and export performance .it was confirmed that also there is a significant relationship between competitive intelligence and export performance