The impact of social networks on advertising and marketing, with an emphasis on price cuts

Authors

  • Mojtaba Ramazani
  • Mehdi Taghavi
  • Soheila Niknafs

Keywords:

social networks, internet, social marketing

Abstract

It has always been the process of technological change in the mass media, changes in the quality and manner of advertising, and these changes have gradually created a widespread space for the better supply of goods by manufacturers and ease of access to goods for consumers. . In the present era, Internet connectivity is increasingly linked to instant messaging and social networking applications that are expanding and speeding up and accessing them faster. These new ways of riding on new platforms and mobile phones are compatible with newer versions of other software. So, using this space (the Internet), many of the cost of advertising is saved and the marketing of the products is well provided and provided with the lowest price of the desired consumer product

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Published

2017-12-30

Issue

Section

Articles

How to Cite

Ramazani, M., Taghavi, M., & Niknafs, S. (2017). The impact of social networks on advertising and marketing, with an emphasis on price cuts. International Academic Journal of Business Management, 4(2), 237-241. https://iaiest.com/iaj/index.php/IAJBM/article/view/IAJBM1710041