Investigating the impact of applying information technology (IT) in gaining competitive advantage in Green Planet Pardis Industrial Computer Company

Abstract

This study has investigated the impact of applying IT in gaining competitive advantage. In this study, three main
process of competitive advantage that includes differentiation advantage, quality advantage and cost advantage
is studied. The population is Green Planet Pardis Industrial Computer Company that information and data of
research are collected using a questionnaire. The results of research has categorized competitive advantage to
two parts of financial benefit (cost) and non-financial benefit (differentiation and focus) and measured the
impact of applying information technology in each dimension. According to the results obtained the presence
and impact of information technology in Green Planet Pardis Industrial Computer Company in all dimensions of
competitive advantage is positive. Also based on correlation values obtained in the research, IT variable has
abled to create the greatest impact on the focus advantage, differentiation advantage and cost advantage.