Vol. 4 No. 1 (2017)

Articles

• Examining brand equity from triadic perceptions such as managerial and contact personnel and customer in creating a brand in banking industry

  Hosein Vazifehdust , Keyhan Kia

  1-13

  • PDF

• Investigating the impact of applying information technology (IT) in gaining competitive advantage in Green Planet Pardis Industrial Computer Company

  Hadiseh Daneshgar Rad

  14-34

  • PDF

• Reviewing the effect of hospital structures on hospital performance based on the Balanced Scorecard (Case Study: Hospital of Justice)

  Malek Dalir, Naeimeh Bazdar, Fahime Bazdar, Fateme Kishedari , Fateme Moradifar

  35-49

  • PDF

• Image Management of the hotel: a complementary approach between intangible and tangible resources

  Dayana Duffus Miranda, Roberto Carmelo Pons García

  50-62

  • PDF

• Promoting Entrepreneurship by Using Social Capital Accumulation and Knowledge Management

  Vahide Shirmohammadi, Hassan Dehghan Dehnavi

  63-74

  • PDF

• The effect of hard and soft corporate identity & corporate performance on sustainability with an emphasis on the mediating role of innovation strategies (The National Company for distribution of petroleum products in Zanjan Province)

  Babak Abazarnezhad, Yadollah Khodaverdi

  75-89

  • PDF

• Feasibility of agricultural products export management in Mazandaran Province using the SWOT technique

  Hamed Fazeli Kebria

  90-95

  • PDF

• Intellectual Capital and Business Performance

  Dr. S. P. Singh, Priya Singh

  96-101

  • PDF

• Examining the Effects of Electronic Banking on Customer Satisfaction (Case Study: Agricultural Bank of the City of Behbahan, Iran)

  Amin Mohammadi Bardi Zadeh, Vahidreza Mirabi

  102-109

  • PDF

• The Effects of Variety Seeking, Brand Image and Social Self on Brand Love and Word of Mouth

  Leila Ghodratabadi, Maryam Taghizadeh

  110-117

  • PDF

• Prioritizing SWOT factors using hybrid model of BSC, SWOT, Fuzzy AHP and Fuzzy TOPSIS techniques developed for use in a large Iranian commercial bank

  Mohammad Hossein Hadavi, Vahid Reza Mirabi

  118-135

  • PDF

• Evaluating business intelligence components in hospitality industry: a case study of Ferdowsi Hotel-Tehran

  Hossein Bagh Sheikhi, Samira Mahdave, Somayeh Mahdave

  136-153

  • PDF

• Purpose of Management in Hotel Businesses

  Fazel Hajizadeh Ebrahimi, Olfa Moussa Skhiri

  154-159

  • PDF

• Investigating the impact of product innovation and standardization on delivery speed with the mediating role of customized mass production capacity (Case Study: Isfahan Steel Toka)

  Vahid Reza Mirabi , Ali Asghar Farahmad

  160-175

  • PDF

• Investigating the Role of Marketing Information System in Strategy Planning Process: a Case Study of Melli Bank Branches in Tehran Province

  Boveiry Konari, B.

  176-184

  • PDF

• A Comprehensive Review of Brand Equity: Conceptualization, Origin and Evolution

  Aadil Wani

  185-194

  • PDF

• Investigating the ways to increase the receipts in branches of Agricultural Bank of the province Kohgiluyeh and Boyerahmad (from the staff point of view)

  Parvar Moradi, Yaghoub Ansari

  195-211

  • PDF

• Investigating the Relationship between Specifications of Stock Corporates and their Performance: The Fall of the Tehran Stock Exchange

  Dr. Hamidreza Kordlouie, Masoud Meshkin

  212-223

  • PDF

• Engineering Students’ Communication Skills, Their Socioeconomic Backgrounds and Academic Excellence

  O.T. Remadevi , Dr. V. Ravi Kumar

  224-235

  • PDF

• The relationship between the perceived value and satisfaction with the behavioral attitudes of the sport club customers

  Zinat Nikaeen, Shahoo Zamani Dadaneh, Jamil Navkhasi, Mahsa Nematzadeh

  236-244

  • PDF