Investigating the impact of product innovation and standardization on delivery speed with the mediating role of customized mass production capacity (Case Study: Isfahan Steel Toka)

Abstract

The purpose of this study was to investigate the effect of product innovation and standardization on delivery speed with the mediating role of the customized mass production capacity. This research is practical in terms of its purpose and in terms of the method is a descriptive - survey research. The statistical population of the research is all employees of Isfahan TokaFoulad Company included 741 people. Cochran formula is used to determine the sample size, that sample size required according to the population is 253 people. The instrument for collecting data in this study was a standard questionnaire based on Wang et al. (2017). The reliability of this questionnaire was confirmed using Cronbach's alpha coefficient of 0.921. To analyze the collected data, the Amos structural equation modeling software was used. The results showed that product innovation has a significant effect on delivery speed. But the impact of standardization on delivery speed was not confirmed. The mediating role of customized mass production capacity was also confirmed by the impact of product innovation on delivery speed .