Feasibility of agricultural products export management in Mazandaran Province using the SWOT technique

Abstract

Knowledge of the comparative advantage of agricultural products and export markets and recognition and prioritization of the target markets can be helpful and effective in development of efficient marketing strategies. With such an approach, the comparative advantage of the exported agricultural products of Mazandaran Province was first determined in this study, and the export target markets of this province were then prioritized and ranked in terms of advantage. For this purpose, we have used the SWOT technique to assess the strengths, weaknesses, opportunities and threats regarding these items and have proposed appropriate strategies for the development of the export of agricultural products in Mazandaran Province.