The relationship between the perceived value and satisfaction with the behavioral attitudes of the sport club customers

Abstract

Today. customers play an important role on sport clubs eloquence such that life of the clubs depend on the Customers there for the relationship between the perceived value and satisfaction with the behavioral intents of the sport club customers in investigated in this study. The research method was descriptivecorrelational. The statistical society of this research was the male customers of Kurdistan province sports clubs. The sample size was determined by using the sample power and the sampling method was random category. The sample size for such a society was equal to 570 persons therefore they were determined for sampling in 4 cities at Kurdistan province (sanandaj, Marivan, Saghez, ghorved) and 160 questionnaires were considered for every region (by default, there may be casualties in the questionnaire, more questionnaires were distributed) and in every region, 4 clubs were selected randomly. 40 questionnaires were distributed for every club which their customers were willing to take part in the study. To measure the variables of the research, Egret and Olga’s perceived value, emotional satisfaction (1384), Ztimel et all’s behavioral intents (2003) were used. The reliability of questioners was (0/87, %84, %79) respectively. Content justifiability were confirmed by pundits and structural validity was evaluated by confirmatory factor analysis method. Spearman correlation coefficient and structural equations modeling were used to analyze the data (P≤0/05). The applied software was SPSS software version 22 and Amos software version 22, the correlation results should that there is a positive relationship between the perceived value, satisfaction and it's component with behavioral intents. The standard beta result showed that the perceived value and behavioral intents have positive impact on behavioral intents. according to the research results, behavioral intents are perceptions that person shows them based on the special behavior. This perception influences the satisfaction and the perceived variables explain the sport club’s customer's behavioral intents.