Investigate the relationship between internal branding on organizational citizenship behavior in Kurdistan province food manufacturing companies

Abstract

The aim of this study is to investigate the relationship between internal branding on organizational citizenship behavior in Kurdistan province food manufacturing companies. This Study is an applied research and correlation. The population consisted of all the employees of food industry companies that were classified by random sampling of the selected sample was 415 and finally 410 questionnaires (standard) was studied. Reliability with Cronbach's alpha was calculated and the Kolmogorov-Smirnov test for normality of the data and to determine the suitability of data for factor analysis of Kaiser Meyer olkin test was used. Results significant values and coefficients of factor analysis showed that the questionnaire have been able to concept and variables to be covered. The analysis also estimates based on the standard model and the structural model with LISREL software showed that internal branding is affected on OCB, sense of brand commitment and sense of brand belonging. But sense of brand commitment and sense of brand belonging are not affected to the organization citizenship behavior